In Jan 2020, my goal was to reach 100K on YT and 10K on IG – neither of that happened.
But that’s ok, and here’s why:
Lesson One: Make REAL Friends
I learned that the number of your following doesn’t matter, that number is meaningless.
If there’s no community, real engagement or people who truly like your work it’s kinda like talking to a wall and having strangers come by to watch you. That’s especially true on YouTube. The platform makes it hard to build a two way relationship for me to know my community and audience.
That’s why I like Instagram. Many of my viewers on YT found me on IG and I’ve been able to meet and chat with so many different people about our hobbies and share news & tips with each other, it’s kinda cool. In fact, you guys talk to me and care more than my friends that I’ve known for years on Facebook!
So I just want to thank you guys for being you and taking the time to chat with me here! THANK YOU 🙂
Lesson Two: Slow down, it’s OK!
I stopped making content, took a break and that’s totally ok. I made half as many videos as I did in 2019. (61 vs 32)
However, the videos I did make this year was very carefully catered to an audience and I’ve been able to break out of my old content. I’m very happy about this, it’s quite hard to accomplish.
Lesson 3: Learn to listen to my gut.
It’s not worth the extra stress to take on projects just so that I can impress people that I don’t like and always “be on trend/chasing the shiny things”. I rejected so many “collabs”, projects and products this year and I don’t regret any of it. In fact, I should’ve done that sooner in the game. The power of NO is awesome.
Lesson 4: If your content is good, you’ll get to where you want to be. No need to sacrifice your mental and physical health to rush there.
2020 has been a year of experimentation and self discovery. 2021 is going to be focused more on quantity as I’m building a production team. It’s gonna be fun.
If you’ve read this far you’re awesome & thanks for following the journey!
PS. Special thanks these peeps for an awesome 2020
@happylamby @the_digitalcrack @k.manabo @chgadgetz @michsoledesign @nvzion @youknowthebo